The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, July 12, 2011


Why Culture Is Key

Why should a company focus on the culture? The fact is, the success of an organization--as well as each of the individuals in it--depends largely on whether the culture is a good fit for everyone, including the CEO. If the leader doesn't embrace the existing values or doesn't feel comfortable with the existing way of doing business, the chances for success are greatly diminshed.That explains in part why a new leader brought in from another company sometimes leaves after a very short tenure.

 And yet, a discussion about the culture isn't necessarily a standard point of discussion when an organization recruits talent. What does your company do to ensure that prospective employees understand the culture of the organization? What do your leaders do to remind people of the operating values? How often do you share stories of people "caught doing things right?"

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