The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, July 19, 2011


What Story Are You Telling to Retain Talent?

Around 40 percent of the technology and engineering workers polled by believe they can increase their pay levels this year by changing employers. Even though tech workers are still in high demand, wages have remained stagnant in the sluggish economy. As a result, they're "looking for more," says Tom Silver, a senior vice president at, a career website for technology and engineering professionals. He predicts that turnover will increase before year end.

Because many businesses are focused on maintaining a healthy bottom line in the challenging marketplace, they may be overlooking the potentially significant costs of higher turnover. Leaders who look ahead are already strategizing about how they can retain their best tech and engineering professionals.

How about your company? What are you doing to ensure that you hang onto the people who are most valuable? What story are you telling to remind them why they're better off to stay put?

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