The Corporate Storyteller
Expert tips on management communications and the power of storytellingSaturday, July 16, 2011
Values Define the Culture, Tell the Story
Ranked for several years as one of Fortune's "Top 100 Companies to Work For" globally, NETAPP is a company that understands the importance of creating a corporate culture. As reported recently in Business Times Singapore recently, the company says its culture centers on a positive work environment with opportunities for growth for everyone who works there, including the leadership.
The five values that differentiate NETAPP from other organizations are:
The five values that differentiate NETAPP from other organizations are:
- attitude is contagious, i.e., a positive outlook generates good energy
- candor is encouraged so that honesty is maintained
- a positive approach attracts followers, e.g. recognizing individual successes within the company is more important than focusing on competitors
- leaders should appreciate employees' work and inspire them rather than simply manage operations
- openness to change is essential in today's ever-changing, innovative world
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