The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Monday, June 20, 2011


Stories Drive Marketing

It's tough to know exactly why business is slow...or is it? Maybe you just need to do a better job of telling your story.

A great article in "Fast Company" describes how marketing guru Martin Lindstrom fostered dramatic turn-arounds for three small Mom and Pop businesses with simple, low-cost changes. In all three cases, representing totally different types of businesses, he made strong emotional connections with prospective customers. For two he used straightforward, traditional storytelling techniques; in the third case he made simple changes that created the right mood for a restaurant. Read the article at

How can you make a tweak or two that will make a huge difference for your business?

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