The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, April 05, 2011


Family Stories Sell!

How do you use stories to generate sales? A lot of professional salespeople tell stories automatically, but others struggle to find the most effective way to build stories into their sales presentations.

If you're not sure where to find material, or how to relate the tales, there's an article in's e-zine that may inspire you. It's about one family that's altering the focus of their business' entire marketing approach.

The von Trapp family, whose experiences have made "The Sound the Music" the world's most popular musical, is offering "story tours" at the family lodge in Stowe, Vermont. The tour features family members sharing tales about their dramatic escape from Germany during WWII. Read the marketingprofs article at

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