The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Thursday, March 17, 2011


Stories = Effective Leadership

Long before storytelling was an accepted as an essential business tool, Tom Peters was a believer--and his conviction gave me hope! "Symbols, dramas, stories, vision and love--these are the stuff of effective leadership, much more so than formal processes or structures," he said in one of his management books, A Passion for Excellence.

Fueled by a passion for helping organizations craft more effective marketing messages and leadership stories, I re-read Peters' statement frequently. It was included in my own marketing materials as a testimonial to the work I had committed to, and it kept me going when the going was tough.

How about you? Who or what inspires you? Share the stories that feed you and will encourage the rest of us!

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