The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, January 19, 2011


Mission and Values Drive Employee Volunteerism

Why in the world do employees willingly volunteer for extra work, especially after their normal shift is over? According to a recent Washington Post article reporting on a presentation by former Southwest Airlines CEO Jim Parker, it's because employees "believe in the organization's mission and values; believe that their work matters; respect, and may even like their bosses and co-workers."

As you'll notice, these are the same reasons, the article points out, that people volunteer to help at their churches, local social service agencies, or their children's schools and/or sports organizations. By keeping this in mind--and remembering that most people really do want to contribute their best effort to any cause--you can be a more effective leader with happier, more satisfied employees as well as better-served customers.

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