The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Friday, January 21, 2011


How Leaders Develop Spirit of Volunteerism

Combining Southwest Airlines' management philosophy with the late Peter Drucker's belief that leaders should always think of their employees as volunteers, a recent Washington Post article offers a series of steps to help leaders foster a spirit of volunteerism among employees.

Here are the first three:

1. Communicate your mission and values clearly so that each employee understands how s/he fits in and can contribute to reaching goals

2. Focus more attention and resources on employee training and development, taking care to praise and reward the behavior you want

3. Make the effort to get to know your direct-reports and other employees as individuals and encourage other managers to do the same

My addition: Remember that storytelling is a highly effective communication tool that will support your effortss with all three of these critical steps. We'll cover the remaining three steps in the next post.

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]