The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Monday, January 31, 2011


Executive Turnover on the Upswing

Turnover in the executive suite is on the upswing, according to a study conducted in 2010 by Rice University. The key factor that drove the 11% rise in turnover was the lack of in-depth knowledge of the organizational culture.

This finding indicates that top leaders, who serve as the models for the company's workforce, need to be immersed in cultural values and familiarized with how they are to be enacted. Corporate storytelling would be a key component of such training, best offered by insiders or long-time consultants who know the orgnaization intimately.

What's your experience with storytelling training for new C-level executives?

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