The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Friday, January 07, 2011


Asking "Why?" Leads to Success

The CEO of, soon to be the head of parent company IAC, believes his greatest strength is "taking nothing for granted" and always asking "Why?" when he evaluates how an organization does what it does. Greg Blatt says that that often managers can't give a reason why they do things a certain way, and by continually asking the question, the "how" often changes for the better.

In an earlier post (11/12/10), we talked about the importance of telling the "why" of a company's story to drive home the unique character that forges a strong brand and guides the vision. Asking "Why?" is just as important as sharing the answer when it's clearly defined.

When have you discovered gems of insight by asking "Why?" We'd love to hear your stories!

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