The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, December 14, 2010


Stories Are the "Glue" that Helps Employees Stick Together

One of the best ways to describe the benefits of storytelling in the workplace is that stories are the "glue" that helps people to stick together. It's been proven again and again at Disney Co. and other top organizations that the more people know about one another, the more they care and the more effectively they work together.

When people learn about one another's life experiences, family culture and personal values, they develop respect, trust and commitment. And when they care about their co-workers, they naturally become more willing to "go the extra mile" to help one another when workloads are overwhelming or personal challenges loom large.

What stories are your employees sharing? Are you encouraging and nurturing storytelling in your workplace? What changes have you seen as a result? Your comments are welcome!

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