The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, November 03, 2010


Good Leadership, Stories Are Inclusive

Good leaders make people feel that they're insiders, says author and organizational consultant Warren Bennis. A good leader effectively makes people feel that they're at the very heart of things, not at the periphery looking in.

In addition, Bennis says, a good leader makes everyone feels that he or she makes a difference to the success of the organization. That, in turn, makes everyone feel centered and gives their work meaning.

The communication skills Bennis is describing are those of a leader who tells stories. Jim Sinegal, co-founder and CEO of Costco Wholesale, is a prime example. As he says, "What else have we got besides stories? That's what brings meaning to the work we do."

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