The Corporate Storyteller
Expert tips on management communications and the power of storytelling
Wednesday, November 03, 2010
Good Leadership, Stories Are Inclusive
Good leaders make people feel that they're insiders, says author and organizational consultant Warren Bennis. A good leader effectively makes people feel that they're at the very heart of things, not at the periphery looking in.
In addition, Bennis says, a good leader makes everyone feels that he or she makes a difference to the success of the organization. That, in turn, makes everyone feel centered and gives their work meaning.
The communication skills Bennis is describing are those of a leader who tells stories. Jim Sinegal, co-founder and CEO of Costco Wholesale, is a prime example. As he says, "What else have we got besides stories? That's what brings meaning to the work we do."
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