The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, October 26, 2010


A Powerful Story of Values-Driven Leadership

George Russell, whose grandfather founded Russell Investments (now a part of Northwestern Mutual), a global investment company with $140 billion in assets under management, has always been guided a core set of values that drives daily decisions. In Success by Ten, a book Russell co-authored, he discusses the top ten values he embraces, the most important one being "non-negotiable integrity."

In a blog by Russell's co-author, Michael Sheldon describes Russell's use of storytelling as a means of driving home this higheset value, in particular, to employees. Russell demonstrates his commitment to integrity by telling employees that an employee who makes an honest mistake will be corrected and forgiven; but an employee who intentionally operates with a lack of integrity will be fired on the spot.

Explaining that you have to demonstrate what you believe, not simply talk about it, Russell early on in his career with the company followed through with his warning and fired an employee as soon as the person was discovered to have been unethical. He then told the story about the incident to ensure everyone in the organization knew that he meant what he said. He only needed to tell the story a couple of times, Russell says, because "word gets around, and people understand what's expected of them."

Top leaders know that stories work! Are you underscoring your values by demonstrating what you want--and consistently telling about it?

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]