The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Thursday, September 30, 2010


A New Twist on Google Analytics' Story

Google's search engine analytics are well known and relied upon to track data on website activity, and a new twist on the use of their analytical culture is reported in the October issue of Harvard Business Review. Many companies traditionally have relied on performance reviews, exit interviews, and surveys to learn what motivates employees and Google has taken the process a step further.

Described in the article as a "highly analytical" company, Google has created a "people analytics" function composed of a director and a staff of 30 who study and quantify such information as how many recruiting interviews are optimal and what traits and backgrounds indicate the highest chance of success at Google.

The people analytics group's findings have changed the way the company recruits and manages people; all their work is centered on the three main reasons they have discovered that employees stay: the mission, the quality of co-workers, and the opportunity to develop leadership and entrepreneurial skills.

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]