The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, August 17, 2010


Authentic Cultural Stories Shape Who We Are

In Outliers, Malcolm Gladwell set out to help us understand that the culture we're part of and the people we surround ourselves with shape who we are and (who we become). As he writes, "Cultural legacies are powerful forces. They have deep roots and long lives...and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them."

This has been the case since humans first populated the earth. Each tribe's set of stories taught members--and reminded them throughout their lives--who they were, how they viewed the world, and what their place in the world was. These stories formed the foundation of decision-making for life.

The same principle is true today. Each organization we join becomes another "tribe" that influences our world view and guides our choices. It's crucial to listen to the stories a prospective employer tells, and to stay tuned to the organization's stories once you're on board. As noted in my previous post, the personal and business-related stories that a CEO and other leaders tell reveal values that each employee must identify with and support for the entire organization--and each individual in it--to thrive.

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]