The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Thursday, August 26, 2010


Stories Cut through the Clutter

What we typically call "information overload" is so heavy--and growing so rapidly--that it's become an avalanche. According to some estimates, as many as 5,000 messages a day compete for each person's attention, so cutting through that clutter is a monumental task.

Stories will help you help your employees not only cope with the mountains of information bombarding them, but also, more importantly, filter out which messages aren't relevant to the tasks at hand.

Stories are the glue that help people stick together and stay focused on the goal. And because stories touch the heart--evoking emotions that are connected to our own experiences--they're memorable. They become a lasting, internal compass for employees who otherwise will easily get lost in the piles of information.

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