The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Thursday, August 19, 2010


Authenticity Lacking in BP's Storytelling?

More news about BP's Gulf of Mexico clean up efforts reveals a need to manage its story more judiciously. Associated Press reported today that Transocean, owner of the Deepwater Horizon oil rig that exploded in the Gulf of Mexico, is accusing BP of "withholding evidence" needed to investigate the cause of the worst maritime oil spill in history. In a confidential internal document the AP obtained, Transocean says BP's refusal to turn over the documents has prevented the rig owners from fully informing families of the victims as well as state and federal investigators about the accident.

The letter from Transocean says, "This is troubling, both in light of BP's frequently stated public commitment to openness and a fair investigation, and because it appears that BP is withholding evidence in an attempt to prevent any entity other than BP from investigating the cause of the April 20 incident and the resulting spill."

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