The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Monday, July 12, 2010

 

Telling A Great Story Earns Millions

One woman's story earns her nonprofit organization $10 million per year, according to Nancy Lublin, author of the new book Zilch. Elaborating on how to "get what you want for nothing," Lublin explains that nonprofits are experts at raising money with no promise of material goods. The reward is in helping others.

Take the case of Zainab Salbi, founder and CEO of Women for Women International, whose father was the pilot for Saddam Hussein. Lublin credits Salbi's ability to tell her personal story with raising funds for her organization, which helps women and children victimized by conflict in various parts of the world.

Salbi uses three essential techniques of good storytelling to win support from complete strangers: 1) her mission is compelling, 2) her own story is engaging, and 3) she's specific about which segment of the population she's helping (and she also allows donors to choose a specific group in a particular part of the world where they want their own donations to be used).

As Lublin says in a current issue of "Fast Company", "Smart companies weave such narratives into the ask -- and the organization at large." How can you put stories to work for your company or nonprofit?




<< Home

Archives

October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]