The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, April 21, 2010


Quit Selling, Starting Telling: Stories Stick!

"Sterile, unauthentic communications are rapidly forgotten..." but stories stay with people. And that's why "modern communicators need to re-visit this lesson," according to an article in yesterday's Digital Marketing blog. The writer believes that stories are just as effective--and essential--for corporate communications as for any other type of discourse, and urges organizations to quit selling and start telling their stories. I couldn't agree more!

Based on a review of the movie, "The Imaginarium of Dr. Parnassus", the blog post explains that in the world of the title character, "storytelling the one great act we have left with which to save humanity." Do you agree? Check out the post and tell us what your think:

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