The Corporate Storyteller
Expert tips on management communications and the power of storytellingTuesday, March 02, 2010
Tell A Story, Keep A Client
A recent column in Investment News makes a clear case for the effectiveness of stories for consulting firms. I was delighted to see it because it provides the type of unsolicited testimonial to one's profession that we speakers and other consultants love to see!
Written by Libby Dubick, president of a marketing consultancy for advisers and financial services firms, the column lists several ways in which stories strengthen brand identity and solidy client relationships. Representing the core of my message as a speaker and workshop/retreat facilitator, these points are dear to my heart and I'm always thrilled to discover another advocate for the power of story as a communication tool.
Dubick's column is at http://tinyurl.com/yzs3ynj
Written by Libby Dubick, president of a marketing consultancy for advisers and financial services firms, the column lists several ways in which stories strengthen brand identity and solidy client relationships. Representing the core of my message as a speaker and workshop/retreat facilitator, these points are dear to my heart and I'm always thrilled to discover another advocate for the power of story as a communication tool.
Dubick's column is at http://tinyurl.com/yzs3ynj
Archives
October 2006 November 2006 December 2006 January 2007 February 2007 April 2007 May 2007 August 2007 December 2007 February 2009 March 2009 July 2009 August 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011
Subscribe to Posts [Atom]