The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, March 30, 2010


Slower Communication A New Trend for 2010?

Doubt and weariness are increasingly cropping up in discussions about social media. While a host of businesses report impressive results from their social media investments, many commentators are questioning the effectiveness and bottom-line value of participating in more than one or two key sites.

One surprising prediction comes from, an information site operated by a New York-headquartered, global marketing communications leader with more than 200 offices in over 90 countries. JWT employs nearly 10,000 marketing professionals and issues an annual "100 Things to Watch" list. A prediction of "slow communication" is #81 on the list for 2010.

JWT predicts a backlash to "speedy and thoughtless Tweets, status updates and e-mails..." that have inundated technology users worldwide. What to expect instead? Increased use of sites such as, a parody of that requires at least 1,400 characters per post instead of twitter's limit of 140. Do you agree that people are growing weary of all the instant messaging?

The entire list of "100 THings to Watch in 2010" can be found at

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