The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, January 05, 2010


Have We Lost Focus of Our Own Stories?

A recurring comment, almost word for word, over the 2009 holidays has been, "I'm so glad this decade is over. It's definitely time to celebrate the end of the '00s and start fresh!"

It's been a tough decade, to be sure. An interesting perspective in The Wall Street Journal's weekend edition was written by Peggy Noonan, who describes the first decade of the 21st Century as a time when when many great American institutions have taken their focus off their missions, with key individuals shirking personal responsibility.

She includes the federal government in that group, along with Wall Street, the Catholic Church and public schools. " all these institutions forgot their mission, they entered the empire of spin. They turned more and more attention, resources and effort to the public perception of thier institution and not to the reality of it." She says the focus has been on devising talking points rather than the carrying out the founding values-driven mission each of the institutions was founded upon.

Do you agree? Read the piece at and then let us know what you think.

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