The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, August 12, 2009


Cogent Storytelling on A Complex Issue

No matter where you stand in the vigorous debate on healthcare reform that's currently a main feature of the news, today's Wall Street Journal contains a cogent example of storytelling on a complex issue. The opinion piece by John Mackey, founder and CEO of Whole Foods Market, Inc., could serve as a template for organizing thoughts and presenting a persuasive point of view. It's effective because of the clear explanation and the fact that it's based on a successful entrepreneuer's experience of what works, compared to what doesn't.

I'd love to hear what you think of the way his position is presented. Send me your thoughts after you read the article and, if you choose, the hundreds of comments that WSJ readers have posted. The opinion piece is available at

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]