The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, March 25, 2009

 

Like Ideo's Process, Storytelling Transformational

A recent article on Ideo Founder David Kelley summed up the experience of working with him as transformational--in my view, the highest compliment any consultant can hear. After all, we're called in to help organizations work through an issue that needs a fresh perspective and new tools, and the hope is that our work will to some type of significant change, or transformation, at some level. And it doesn't need to be a huge transformation to make a big impact.

Like design, storytelling is a concept that at first may seem to be more about style than substance. But one of the best testimonials my work has earned was from an executive who, after a two-day intensive retreat, said, "Storytelling sounded too simple and basic to spend two full days on, but the further we dug into our stories, the more I realized how profound it is."

To read the entire article on David Kelley and his work at Ideo, go to http://tinyurl.com/9zy9v4




<< Home

Archives

October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]