The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, May 16, 2007


Storytelling for Stress Relief

If, like me, you've never thought of storytelling as a therapeutic practice, you also may find a press release from a media company in Toronto to be of interest. CNW Group issued a release last week about the increasing stress levels among the population of the B.C. interior region as flood warnings continue to be issued.

The threats of flooding "put many people under high levels of duress and anxiety at the prospect of displacement, evacuation and damage to personal property", the release says. One official recommends talking with outers as an effective stress reliever. "Storytelling is the natural human way of processing stress andprocessing an event", says Gerry Smith,Vice President of Organizational Health at Shepell-fgi. "It may seem simple, but communicating what we're feeling, what we're going through is our automatic coping mechanism and helps us a great deal."

To read the entire release, go to

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