The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, May 29, 2007


Interest in Personal Storybooks Exploding

Publication of personal memoir books is exploding, according to an article in the Ontario Business Edge. The article features two Canadian women whose businesses specialize in personal memoirs, both of whom entered the business after losing loved ones whose life stories they never knew in depth. Now they both help others capture the stories of loved ones--or themselves--before it's too late.

According to the Association of Personal Historians, thera re 79 million people in the U.S. appraoching retirement, and 37 million are at least 67 years old. "Many feel compelled to capture the stories of their aging parents before it is too late," says Jeanne Arthur, president of APH. Those who have already lost parents regret they didn't capture their stories and are motivated to record their own.

How about you? Have you thought about interviewing your loved ones so you have a better understanding of their life experiences and can create a family legacy? You may want to check out the services of APH members near you. Or like me, you may choose to record your own interviews with one or both parents or other loved ones.

To read the entire Business Edge article, go to http://

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