The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, April 18, 2007


Top 30 CEOs

Among the Top 30 CEOs in America named today by Barron's are the leaders of two companies featured in Costco Wholesale's Jim Sinegal and FedEx's Fred Smith. It's really no surprise that these two are singled out, given their consistently extraordinary performance. What's particularly remarkable is their adherence to their founding values despite the changing conditions in the marketplace--and their determination to stick to their own sense of what makes a good business model.

Smith developed his business plan while a student at Harvard. His professor told him his ideas would never fly (pun intended)! Sinegal has been taken to task for being too good to employees, paying higher wages for comparable jobs elsewhere and providing generous benefits.

To read the complete article posted today on, go to

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