The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, February 13, 2007


Ritz-Carlton Creates Committed Customers with Stories

It's always gratifying to learn of another company whose leaders appreciate--and effectively use--the power of storytelling. And it's particularly exciting to learn that an organization respected as a leader in a luxury market is dedicated to the practice I've been "preaching" for nearly 14 years.

So imagine how delighted I was to see an article today in about Ritz-Carlton's use of stories. The highlight of the article relates how daily employee meetings at every hotel around the world features the sharing of a "wow" story--the same story at every hotel--that exemplifies the extraordinary level of service the hotel strives for.

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