Expert tips on management communications and the power of storytelling
One of best things about being a consultant is the opportunity to work with people I enjoy and admire who are bright, successful and creative. Among the most innovative of all the people I've ever worked with are two entrepreneurs named Kevin Young and Bill Span, who are based in a popular, sophisticated, hip, beautiful--and just plain fun--suburb of Seattle called Kirkland, my former home for 16 years.
I've had the pleasure of working with Kevin and Bill as they've launched several companies, contributing my skills in helping them tell their corporate story to prospective investors and customers. The latest is perhaps the most exciting venture. It's called The Branding Foundry, and it's got a powerhouse executive team. Chief among them is Rowland Hanson, the marketing genius behind Microsoft's Windows brand. Rowland was written up in a blog by the Seattle P-I's venture capital reporter today, which you can read by going to the February 1, 2007 posting at http://blog.seattlepi.nwsource.com/venture/
The new company brings together a team of experts in consumer product branding and direct TV marketing (based on infomercial creation and placement) with major retail partners ready to sell the selected products and services after customer demand has reached prime levels. It's an inventor's dream! To read more about The Branding Foundry, go to http://www.thebrandingfoundry.com