The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, December 06, 2006


Brain Branding

What do Blink by Malcolm Gladwell, The World is Flat by Thomas Friedman, and Freakonomics by Steven D. Levitt and Stephen J. Dubner have in common? In a recent newsletter from professional speaker and consulant Vickie Sullivan, the common traits in all three books are that the authors put forth unique points of view--and validated their points through stories about representative companies and situations. As a result of their fresh thinking and their clear communications styles, Sullivan says, people can't wait to hear what they have to say next.

She calls this ability to distinguish one's ideas "brain branding." Apparently this is the next step beyond personal branding, a concept put forth by Tom Peters in The Brand You 50. What brand would you be comfortable with for your brain?


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]