The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Wednesday, December 06, 2006


Brain Branding

What do Blink by Malcolm Gladwell, The World is Flat by Thomas Friedman, and Freakonomics by Steven D. Levitt and Stephen J. Dubner have in common? In a recent newsletter from professional speaker and consulant Vickie Sullivan, the common traits in all three books are that the authors put forth unique points of view--and validated their points through stories about representative companies and situations. As a result of their fresh thinking and their clear communications styles, Sullivan says, people can't wait to hear what they have to say next.

She calls this ability to distinguish one's ideas "brain branding." Apparently this is the next step beyond personal branding, a concept put forth by Tom Peters in The Brand You 50. What brand would you be comfortable with for your brain?

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