The Corporate Storyteller
Expert tips on management communications and the power of storytellingWednesday, December 06, 2006
Brain Branding
What do Blink by Malcolm Gladwell, The World is Flat by Thomas Friedman, and Freakonomics by Steven D. Levitt and Stephen J. Dubner have in common? In a recent newsletter from professional speaker and consulant Vickie Sullivan, the common traits in all three books are that the authors put forth unique points of view--and validated their points through stories about representative companies and situations. As a result of their fresh thinking and their clear communications styles, Sullivan says, people can't wait to hear what they have to say next.
She calls this ability to distinguish one's ideas "brain branding." Apparently this is the next step beyond personal branding, a concept put forth by Tom Peters in The Brand You 50. What brand would you be comfortable with for your brain?
She calls this ability to distinguish one's ideas "brain branding." Apparently this is the next step beyond personal branding, a concept put forth by Tom Peters in The Brand You 50. What brand would you be comfortable with for your brain?
Archives
October 2006 November 2006 December 2006 January 2007 February 2007 April 2007 May 2007 August 2007 December 2007 February 2009 March 2009 July 2009 August 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011
Subscribe to Posts [Atom]