The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Thursday, November 02, 2006


Made to Stick

What makes one idea stick--and another just slide right through your mind without so much as a pause? That's the topic of a book to be released in January 2007 called Made to Stick: Why Some Ideas Survive and Others Die... The authors are brothers Chip Heath and Dan Heath, both with impressive academic and business credentials.

Their book identifies six common traits of ideas that are memorable. One of those traits is...guess what I'm going to say...the use of stories. To read an excerpt of the book, go to Made to Stick.
Write and tell me what you think about what they have to say. I'd also welcome your tales about your experiences of using stories as a communication tool, especially as a leader. Did storytelling make a discernible difference in getting your ideas across? Did you hear various versions of your own story come back to you? Did people still mention it weeks later? Do tell!

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