The Corporate Storyteller

In media training sessions with my clients, I recommend that they use political interviews as "refresher" classes to sharpen their communication tools. Experienced politicians are often very skilled communicators who seamlessly make the point they want to make regardless of the question asked. It's a skill that any leader would do well to learn--and it's also a skill that can easily be misused to manipulate an audience.

During the recent campaign season, and especially as we enter the next prolonged presidential campaign, I find myself wondering if the electorate takes the time to evaluate the stories they're told, or if most merely respond to the story that makes an imprint on their emotions. What do you think?