The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Friday, November 03, 2006


Common Ties through Storytelling

One of the benefits of using stories in organizations is that sharing stories with a group of people helps to build connections. In any story you hear, there usually is a part that you identify with, even though the specific experience may not be the same.

When people discover their commonalities, they form bonds that lead to more effective relationships. Once they know one another better, co-workers find that they work together better and support one another more readily. The end result is that customers get better service because everyone in the organization is focused on team work rather than protecting individual interests.

The same principle is true when any group of people shares stories. Inspired by the community-building aspect of storytelling, the founders of a new Web site have created a forum for sharing personal stories. Check it out at

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