The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, October 31, 2006


Special Program for United Way

The special program organized by the International Storytelling Center for United Way agencies last week was a hit! A total of nine speakers delivered presentations on topics that ranged from using stories for bridging cultural gaps to demonstrating how to pose questions that elicit rich, valuable information. One of my presentations featured storytelling techniques practiced by companies featured in Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Results, and the other shared insights about the use of storytelling as a team building tool.

Highly respected fundraiser Jerry Panas, executive partner of Jerold Panas, Linzy & Partners, kicked the day off with a beautifully crafted keynote address that essentially was (appropriately enough!) a series of well-told, instructive stories that illustrate expert fundraising techniques. One of his most powerful stories made the point that a simple, personal phone call to thank a donor--rather than the standard, impersonal mail-merged letter--can make a dramatic difference in an individual's commitment, i.e., funding level.

Panas' story underscored the fact that in today's high-tech world, relationship-building is a more essential skill than ever; increasing the "high-touch" factor in your relationships will pay big dividends, both figuratively and literally. Another key point of discussion among the speakers during their "de-brief" session: People tend to think of communication as the practice of sending messages; very little attention is focused on the all-important skill of listening.

Who do you need to listen to more carefully?

<< Home


October 2006   November 2006   December 2006   January 2007   February 2007   April 2007   May 2007   August 2007   December 2007   February 2009   March 2009   July 2009   August 2009   November 2009   December 2009   January 2010   February 2010   March 2010   April 2010   May 2010   June 2010   July 2010   August 2010   September 2010   October 2010   November 2010   December 2010   January 2011   February 2011   March 2011   April 2011   May 2011   June 2011   July 2011   August 2011  

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]