The Corporate Storyteller

Expert tips on management communications and the power of storytelling

Tuesday, October 17, 2006


New Book on Organizational Storytelling

As a contributor to a new book on storytelling in organizations, I'm pleased to let you know that it's been launched--and you can get a great deal on it if you act now. The name of the book is Wake Me When the Data Is Over: How Organizations Use Stories to Drive Results, published by Jossey-Bass.

Reflecting the explosive growth of business storytelling since Around the Corporate Campfire was published a little more than two years ago (when it was a challenge to find as many as 20 organizations using storytelling deliberately and systematically), the newly released book contains more than 70 examples of how organizations are using stories. Among the applications discussed are branding, strategy, customer service, dealing with difficult issues, organizational change, financial management, and leadership development--and all examples include tangible results achieved. Results include double-digit growth, double-digit reduction in turnover and significant increases in levels of employee engagement.

Until midnight on Monday, October 23, you can buy the book for less than $20--and receive over $500 worth of free items!

Here’s all you have to do:

I hope you take advantage of this opportunity to get a great buy, benefit from a selection of valuable bonuses, and learn how you can apply the power of storytelling in your organization.

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